New Zealand Fashion Week 2023: Cecilia Kang

Sans Pareil Online partnered with designer Cecila Kang for her 2023 main stage show.

Cecilia partnered with ethical jewellery brand Estele to present her 2023 themed collection.

As creative director for this show, Robecca Leyden acting as Sans Pareil Online wanted an Alexander McQueen feel to match the gothic designs of the garments.

Robecca oversaw the model casting where 100s of applied. the goal was to find models that were signed or not signed, any gender, and size, and ethnicity - just as long as they were tall enough to fit the flowing gowns. The final selection of models were a mix of different races, disabilities, sizes and genders. See more from the casting here.

Robecca oversaw the partnership with renowned artesian nail experts The Art Of Nails, where they closely worked together creating an avant-garde/ Alexander McQueen look.

Actions included: PR, email marketing, pitching to press, design consulting, meetings with NZFW, sponsorship, makeup and hair input, backstage imagery, goodie bags, brand collaborations.

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