HAWES & FREER 

INCREASE TARGETED SOCIAL MEDIA ENGAGEMENT:

Hawes & Freer are one of (if not the) oldest textile companies in New Zealand. They have supplied some of New Zealand's top fashion labels with the very best quality fabrics from around the world.

Hawes & Freer came to Sans Pareil in August 2016 because they were looking to grow their online presence as well as general brand awareness. They wanted to appeal more to the younger design students around the country, especially in Auckland. The company wanted to further cement relationships with the up and coming future of the New Zealand fashion industry. 

We needed to build on their already stellar reputation, and go for quality over quantity. While building their audience reach was a concern, the priority was reaching a very niche market. For this, we wanted to create opportunities for their facebook to act as a platform for the local sewing community (because the majority of them are designers & up and coming designers) so we created an ongoing 'Sewing Tips' segment on social media to cement the company as the go-to for advice with all things fabric related. 

To directly engage with students Sans Pareil created the 'Student Survival Kit' giveaway. By using our relationship with several prominent PR agencies we were able to put together several packs of goodies that any student would love to receive at the end of a busy semester. Sans Pareil then marketed it this way, and spread it across Facebook, Instagram, EDM and their blog. The Results were a raging success with 75% of Auckland based Design students entering!