4 Tips For Improving The Social Media Of Your Business
The last post I talked about why great websites don't get traffic and I gave some easy SEO tips on what you can do as a website owner, to get more people onto your site. This time, I want to build on that idea and discuss my first love, Social Media.
There is a really great picture by webcomic, Rock, Paper Cynic which sums up what it's like working in Social Media
Funny right? but also very, very accurate. I get SO many people asking me to make their social media have magical results. I've even had one business owner scared to get over 100 likes on facebook because they thought each one would result in one conversion. Social Media marketing is similar to any other marketing format in that you're looking at between 5 - 10% conversion. And that's if it's done well!
Social Media can be a fantastic medium to promote a business on because it gives business owners of every creed and size the opportunity to reach thousands, even millions more potential customers than with traditional advertising. And it's a fraction of the price.
So without pause;
4 Tips For Improving The Social Media Of Your Business.
1. STICK WITH IT. I cannot emphasise this enough. Think of Social Media like the gym: doing it once in a blue moon might make your guilt subside but it's basically useless. I've found that it helps a lot of people to put a few hours aside once a week and do everything at once and then schedule it to trickle out over the next seven days. Facebook has a great inbuilt schedule system, but for other platforms, there are an array of third party programs. I find HootSuite the best. Sticking with Social Media will slowly but surely get you a following.
2. DO NOT PUSH STRAIGHT ADVERTISING. So many companies do this, big and small. People don't want to log onto their newsfeed and see advertising spam. They get that enough in their day- to- day life. People want content that interests them. Try to build a community around your brand or company. What are your ideologies? What content would you want to engage with yourself? What makes you smile? Post content that's worth posting, that will brighten up someone's day or make them laugh. If your page clearly shows what your company does and sells then clients and or/sales will come organically without having to push what you're selling into people's faces. Get people to want to check out what your page is about.
3. PICK YOUR PLATFORMS. There are SO Many platforms popping up all the time it's hard to keep up. So get to know your audience. If you want to sell expensive homes to retired people, something like Snapchat is not for you. If however, your market is teenagers then Snapchat and Instagram are perfect. Research who your ideal customer is, when they are online and what platforms they favor.
4. ENGAGE AND BE PERSONAL. This is similar to #2 in that still advertising is a big no-no. Here is an example of what I mean: The Wendy's Twitter account is absolutely amazing:
They are funny, engaging, playful and people are loving it! Everything Social Media should be. If there is anywhere your business can afford to be relaxed and approachable it's on Social Media.
There you have it, now go implement my tips and get your company some great social media happening!